Acquire Quality One Way Links With These Two Link Building Strategies
With search engines giving more link authority to one way links, it’s important to have link building strategies that target those links. However, one way links are more difficult to acquire than reciprocal links.
With reciprocal links, you can offer a link and get a link back. What will you offer webmasters to acquire a one way link? Acquiring a one way link requires more creativity and effort.
Here’s two link building strategies that make it easier for you to get those important one way links.
Three way link exchange
This link building strategy takes much effort, but the payoff is great. Basically, start another site that’s related to the site where you want a one way link. This new site must be a quality site for the three way link exchange to work.
What should the new site be about? You can start a news site in your niche or industry. You can create a blog. You can start a site that’s a little more general in subject matter than the first site - or conversely, more specific in topic. For example, if your first site is about link building, your new site could be about SEO (a broader topic) or paid links (a narrower topic).
Once you’ve established your new site, simply email other webmasters offering them a link from your new site in exchange for a link to your first site. If your new site is a high quality site, you could obtain very strong backlinks to your first site from other high quality sites.
Links from related sites that are not direct competitors
Surprisingly, this is one of the least used link building strategies even though it is effective. There are sites in your industry or niche that do not compete directly with you. Write something useful for those sites. Then, contact the webmasters of those sites and point them to your content. If you’re content is high quality, you’ll probably get a couple one way links.
If the site doesn’t give you a one way link, you can offer to write an article for their site in exchange for a one way link.
Here’s two examples of this link building strategy.
Let’s say you have a entrepreneur blog. You can write about flipping houses as a way to make money. Then, you can notify mortgage or real estate sites about your article.
In the second example, imagine you have a basketball blog. You can write an article that ranks the top ten basketball teams of all time. Then, you can ask general sports sites to link to it.
One question you may be asking: “Where can I find these sites?” Search on Google with your industry’s search terms. Scan the first couple of search results pages. You should find some sites there that don’t directly compete with you.