Have Some Personality!
Just because you’re an internet marketer doesn’t mean you have to have no personality. While many internet marketers are too sensational and dramatic, other internet marketers are just too boring. They have no passion in their marketing. Just browse through the “internet marketing” category of ezinearticles.com. Boring.
What can you do avoid being a boring internet marketer?
Write in a conversational tone.
You’re writing to people who want to make money on the internet. The internet is pretty casual. Google, Youtube, Myspace, and web 2.0. These all reek with informality.
You’re writing for people that want to work in their pajamas. So, ditch the big words and write like you speak.
Be different.
Many people will say that internet marketing is a very saturated field. A lot of marketers are trying to sell the same stuff. There’s over 33 million sites on Google for the keyword “internet marketing.”
You need a way to distinguish yourself from the crowd. With tons of competition, you need to make sure your building a unique brand.
So, ask yourself.
What am I doing different from every other internet marketer?
What makes my business unique?
I was reminded of the power of unique branding when I surfed onto this site, doshdosh.com. The bloggers writing was good but what earned him a spot on my RSS reader was how he branded himself.
He’s got anime on his internet marketing web site! I don’t even watch anime, but I sense that this guy would keep things fun.
Making money online is serious business, but don’t forget to have fun. Doshdosh.com reminds me that I decided to become an internet marketer because it was enjoyable. It’s those little quirks like anime pictures that remind me about the joys of being an online entrepreneur.
So, what will you do to brand yourself?